Project Prometheus: Jeff Bezos Steps Back Into the Spotlight as Co-CEO of New AI Startup.
It turns out we didn’t have to wait long to see Jeff Bezos take his next big step beyond rockets and superyachts. The Amazon founder is now quietly — but very intentionally — jumping into the day-to-day work of a new AI startup called Project Prometheus, where he’ll serve as co-chief executive.
The tech world instantly perked up. This isn’t Bezos tossing a few million into a moonshot or attaching his name to yet another think tank. This is Bezos returning to building mode. And the company he’s building already carries one of the most loaded names in ancient mythology — Prometheus, the rebel titan who stole fire from the gods to spark human progress. That’s the kind of symbolism founders choose only when they intend to swing big.
Jeff Bezos is taking on a formal CEO role again – NYT
— Wall St Engine (@wallstengine) November 17, 2025
He is co leading a new AI startup called Project Prometheus to use AI for engineering & manufacturing in computers, autos and spacecraft
It already has about $6.2B in funding & nearly 100 hires from OpenAI, DeepMind and Meta pic.twitter.com/xJY5ahE1iA
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So what is Project Prometheus actually doing?

From what we know, the company is working where AI meets real engineering and real science. While the rest of Silicon Valley is busy battling over chatbots and new LLM features, Project Prometheus is going after something much harder: using AI to solve real-world problems in areas like structural engineering, materials science, aerospace, and heavy industry. Think of it as building AI that understands physics, not just words.
And Bezos isn’t doing this alone. He’ll be sharing the top job with Dr. Vik Bajaj, a well-known scientist who has led teams at Google X and Alphabet’s Verily. The company has also pulled together a strong team of about a hundred researchers and engineers, including people who previously worked at OpenAI, DeepMind, and Meta’s AI labs.
If that sounds like an elite research unit, the money behind it seals the picture. Reports say Prometheus has already raised more than $6 billion, instantly placing it among the most well-funded AI startups in history. Not even OpenAI started with a war chest that size.
There’s a practical pattern emerging here. Big Tech’s next AI frontier won’t just be smarter chatbots. It’ll be solving physical-world problems — energy, design, manufacturing, medicine, materials, propulsion. The moment AI goes beyond language and into the machinery that runs civilization, the stakes get gigantic.
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And Bezos seems to want a front-row seat.
As of now, the company hasn’t made an official public announcement, and Bezos himself hasn’t commented. But the early outlines already feel like the beginning of something seismic. If Prometheus succeeds, it could redefine how AI interacts with the real world — perhaps even more profoundly than LLMs reshaped the digital one.
For now, the tech industry waits. The titan of e-commerce is stepping back into the arena, and he’s aiming for fire




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